The website for Riga's multi-million Lat tourism campaign went live today (Live Riga). Its seems that kept the same English copywriter/translator on for this project as well - see previous 'Hard to Live' debacle. The English is again embarrassingly awful. Every sentence seems to have a grammatical error. Every sentence is a test in comprehension. Every sentence makes me cringe and wonder how tourists are supposed to take Riga serious if they cant understand what the fuck is written about it. Three simple words for the creators of this site ( and Im also talking to you Šlesers and Ušakovs) - Native English Speaker. Its not hard, there's quite a few around town.
Heres a few gems if you havent got time to wade through the quagmire:
"...built in 14th century and rebuilt several times after war destructions."
"Near outskirts of Riga, in the end Brīvības gatve is located the Latvian Ethnographic Open-Air Museum...There you can find ethnical buildings"
"Gastronomy Art college and Green market of Latvian peasants will be situated here"
"Take a walk in the Old Riga and you will unfold fascinating little streets, that make you feel like in the 14th century!"
"The squares in green show beautiful buildings and give rest."
"...though the street itself is a real showplace of Art Noveau. Buildings of this style are scattered around the whole center of the city and the region of Pardaugava on the left cost of the Daugava"
"The Peter's church greets foreigners for centuries..."
"Riga – the capital of Christmas tree for 500 years"
"Judging by medieval manners we could imagine that furnishings were bands, dried flowers and fruit, straw puppets. "
"The “tree”, that could also be an “intallation” of wooden sticks, was the main attraction in the celebration house all along the Christmas time."
"...a colourful Christmas fair will welcome you with gingerbread, hot wine and tea, tuckers of Latvian national cuisine"
"In the middle of previous decade the little, but professionally managed zoological park regained the second breath. "
'Live Riga' website desperately needs an editor.
Tuesday, November 24, 2009 |
Posted by
jem
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