Latvian meteorite - marketing hoax...

Looks like it was a dumb-ass idea from Tele-2 mobile photo company. Hoping to get some good press for Latvia (as opposed to the recent crisis press) they thought that a hoax/swindle/conjob would make people think a bit different about Latvia and inspire Latvians. Prātiņ nac mājas! (Come home brain!)...

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"Mazsalaca meteorite" turns out to be marketing hoax by "Tele2"

RIGA, Oct 26 (LETA) - "Mazsalaca meteorite" was actually a hoax designed by the telecommunication company "Tele2", as the company's marketing director Janis Sprogis acknowledged to LETA.

"Our goal is to inspire the people of Latvia," Sprogis said.

"As we can see, with this Latvia made the news all over the world, everyone wants to know about Latvia, and this is not because of the crisis, the hard times and so, but because there is something creative and exciting happening here. It is a unique achievement and part of our communication," said Sprogis.

Sprogis also said that "Tele2" would compensate all the losses that the state has sustained.

(more -> LETA )